Consider this: The changes you make to your sales strategy in the first 3 months set up the next 18. Your CEO starts to question a lack of results in or around month 5 to 8.
Tags: sales strategy
A well-organized, motivated and dedicated sales force is central to a company’s sales strategy. And the quality of your sales team is reflected in the growth -- or lack thereof -- of income. When salespeople are constantly coming and going, revenues, of course decline, causing cash flow problems.
There’s no doubt that revitalizing lapsed customer relationships can have a major positive impact on sales. In some cases this can also help improve your company’s brand image and reputation.