In Alberta your “client facing” service employees typically have the most contact with your customers. They most likely advise them on technical issues, service them by delivering your company’s product or service. In most cases your operations/service employees have more face-to-face contact with the clients than your Sales Team.
A well-organized, motivated and dedicated sales force is central to a company’s sales strategy. And the quality of your sales team is reflected in the growth -- or lack thereof -- of income. When salespeople are constantly coming and going, revenues, of course decline, causing cash flow problems.
There’s no doubt that revitalizing lapsed customer relationships can have a major positive impact on sales. In some cases this can also help improve your company’s brand image and reputation.